Consumer products and services can often be described as mixtures of ingredients. Examples are the mixture of ingredients in a cocktail and the mixture of different components of waiting time (e.g., in-vehicle and out-of-vehicle travel time) in a transportation setting. Choice experiments may...

In a discrete choice experiment, each respondent chooses the best product or service sequentially from many groups or choice sets of alternative goods. The alternatives are described by levels of a set of predefined attributes and are also referred to as profiles. Respondents often find it...

Discrete choice experiments are an important method to derive willingness-to-pay estimates for non-market goods. Several studies have shown that willingness-to-pay estimates derived from discrete choice experiments can be sensitive to the order of the presented choice tasks or the size of the...