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Gierl, Heribert - In: Handelsforschung 20 (2006), pp. 85-107

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Gierl, Heribert; Koncz, Julia; Jaumann, Mathias - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 176-199

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Gierl, Heribert; Pagel, Sabine - In: Marketing : ZFP ; journal of research and management 34 (2012) 1, pp. 22-39

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Gierl, Heribert; Stiegelmayr, Karin - In: Die Unternehmung : Swiss journal of business research … 66 (2012) 2, pp. 127-152

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Gierl, Heribert; Bambauer, Silke - In: Marketing : journal of research and management 2 (2006) 1, pp. 30-42

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Gierl, Heribert; Bambauer, Silke - In: International advertising and communication : current …, (pp. 239-255). 2006

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Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 52 (2006) 1, pp. 42-64

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Gierl, Heribert - In: Journal of business economics : JBE 76 (2006) 11, pp. 1187-1216

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Thomas, Stefan; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 117-132). 2017

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