Pigovian regulation provides monetary penalties/rewards to incentivize prosocial behavior, and may thereby trigger behavioral effects beyond a more standard response associated with a change in relative prices. This paper quantifies the magnitude of these behavioral effects using data from an...

Are prices or quantities the best regulatory instrument to align private actions with public interests in the presence of externalities? We add another dimension to this ongoing debate by experimentally analyzing the interaction between instrument choice and intrinsic motivation of regulated...

We report evidence from a field experiment ($N=561$) on how different reasons for reducing the consumption of red meat (health, climate and animal welfare) impact intentions to change behavior, actual consumption of red meat and the enjoyment of meals. Surprisingly, the three concepts are not...