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Consumer behaviour
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Jewell, Robert D.
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Journal of behavioral and experimental economics
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How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
Barone, Michael J.
;
Jewell, Robert D.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 496-506
Persistent link: https://www.econbiz.de/10009682424
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2
Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Thomas, Veronica L.
;
Yeh, Marie
;
Jewell, Robert D.
- In:
Journal of behavioral and experimental economics
58
(
2015
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011566138
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3
The tangled web we weave : deceptive consumption behaviors as a means to cope with identity threat
Thomas, Veronica L.
;
Johnson, Jennifer Wiggins
;
Jewell, …
- In:
Marketing theory
16
(
2016
)
4
,
pp. 493-512
Persistent link: https://www.econbiz.de/10011645953
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