A market entrant often challenges the incumbent using creative imitation: The entrant creatively combines imitated aspects of the original with its own innovative characteristics to create a distinct offering. Using lab and field experiments to examine creative imitation in China, we find the...

Large and high quality user base is an important determinant of firm performance. Firms spend a great amount of resources in building referral programs to grow user base. Yet, substantial variations exist in the effectiveness of these referral programs with various incentive structures. We argue...

In February 1997 Maynilad Water Services, Inc. and Manila Water Company, Inc. were awarded concession contracts from Manila's Metropolitan Waterworks and Sewerage System (MWSS) and split between them the service areas in Metro Manila. In the years thereafter, the paths taken by the two...

Perceived fairness may affect people’s willingness to pay (WTP). In this study, an online survey with random experiments reveals that perceived fairness has a significant positive impact on consumers’ WTP for cleaner raw water (WTP1) and their WTP for tap water meeting higher water quality...