Narrow search
Showing 1 - 5 of 5
Cover Image
When intertemporal rewards are hedonic, larger units of wait time boost patience
Siddiqui, Rafay A.; Monga, Ashwani; Buechel, Eva C. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 612-628
Persistent link: https://www.econbiz.de/10011937364
Cover Image
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Cover Image
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah; Fitzsimons, Gráinne - In: Journal of marketing research : JMR 45 (2008) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Cover Image
How self-control shapes the meaning of choice
Sela, Aner; Berger, Jonah; Kim, Joshua - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Cover Image
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.; Du, Katherine M.; Berger, Jonah - In: Journal of marketing 85 (2021) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10012522232