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Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

The effect of rating scale format on response styles : the number of response categories and response category labels

Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 236-247

Persistent link: https://www.econbiz.de/10008664491

The effect of rating scale format on response styles : the number of response categories and response category labels

Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010

Persistent link: https://www.econbiz.de/10003937185

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands : A Microtheoretical Notion

Gunasti, Kunter - 2016

We investigate the effects of actual product experiences with typical brand extensions on attitudes toward low- vs. high-equity brands. By using a three-wave longitudinal design, we assess both the immediate and delayed intra-individual influence of an experience with an extension on evaluations...

Persistent link: https://www.econbiz.de/10012979320