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Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision

Wilcox, Keith; Vallen, Beth; Block, Lauren; Fitzsimons, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 380-393

Persistent link: https://www.econbiz.de/10003895672

Distinctively different : exposure to multiple brands in low-elaboration settings

Yang, Linyun W.; Cutright, Keisha M.; Chartrand, Tanya L.; … - In: Journal of consumer research : JCR ; an … 40 (2013/14) 5, pp. 973-992

Persistent link: https://www.econbiz.de/10010253783

Matching choices to avoid offending stigmatized group members

Liu, Peggy J.; Campbell, Troy H.; Fitzsimons, Gavan J.; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 291-304

Persistent link: https://www.econbiz.de/10010227983

Brands : the opiate of the nonreligious masses?

Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science 30 (2011) 1, pp. 92-110

Persistent link: https://www.econbiz.de/10008905589

Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression

Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 277-288

Persistent link: https://www.econbiz.de/10009737766

When doing good is bad in gift giving : mis-predicting appreciation of socially responsible gifts

Cavanaugh, Lisa A.; Gino, Francesca; Fitzsimons, Gavan J. - In: Organizational behavior and human decision processes : … 131 (2015), pp. 178-189

Persistent link: https://www.econbiz.de/10011422329

Spotlights, Floodlights, and the Magic Number Zero : Simple Effects Tests in Moderated Regression

Spiller, Stephen A. - 2013

It is common for authors discovering a significant interaction of a measured variable X with a manipulated variable Z to examine simple effects of Z at different levels of X. These “spotlight” tests are often misunderstood even in the simplest cases, and it appears that consumer researchers...

Persistent link: https://www.econbiz.de/10013087770