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Picking gifts for picky people

Cheng, Andong; Meloy, Margaret G.; Polman, Evan - In: Journal of retailing 97 (2021) 2, pp. 191-206

Persistent link: https://www.econbiz.de/10012648986

Double mental discounting : when a single price promotion feels twice as nice

Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10011845001

Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts

Baumgartner, Hans; Weijters, Bert; Pieters, Rik - In: Journal of marketing research : JMR 55 (2018) 6, pp. 869-883

Persistent link: https://www.econbiz.de/10011971270

Analyzing policy capturing data using structural equation modeling for within-subject experiments (SEMWISE)

Weijters, Bert; Baumgartner, Hans - In: Organizational research methods : ORM 22 (2019) 3, pp. 623-648

Persistent link: https://www.econbiz.de/10012128083

The Asymmetric Effects of Positive or Negative Experiences with an Extension on Low- vs. High-Equity Parent Brands : A Microtheoretical Notion

Gunasti, Kunter - 2016

We investigate the effects of actual product experiences with typical brand extensions on attitudes toward low- vs. high-equity brands. By using a three-wave longitudinal design, we assess both the immediate and delayed intra-individual influence of an experience with an extension on evaluations...

Persistent link: https://www.econbiz.de/10012979320