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Are gambling company sports sponsorships a losing game? : investigating consumer responses on gambling, brand and team outcomes

De Jans, Steffi; Hudders, Liselot; Constandt, Bram - In: International journal of advertising : the review of … 43 (2024) 6, pp. 933-959

Persistent link: https://www.econbiz.de/10015050102

Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149

Persistent link: https://www.econbiz.de/10013167388

Fundraising in an interactive online environment

Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350

Persistent link: https://www.econbiz.de/10011483473

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Beuckels, Emma; Hudders, Liselot - In: Journal of retailing and consumer services 33 (2016), pp. 135-142

Persistent link: https://www.econbiz.de/10011598714

The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal

Kazakova, Snezhanka; Cauberghe, Verolien; Hudders, Liselot - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 403-416

Persistent link: https://www.econbiz.de/10011633841

Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises

Xiao, Yi; Cauberghe, Verolien; Hudders, Liselot - In: Journal of business research : JBR 109 (2020), pp. 621-636

Persistent link: https://www.econbiz.de/10012238140

Chapter 16 How to Pass the Courvoisier? An Experimental Study on the Effectiveness of Brand Placements in Music Videos

Hudders, Liselot; Cauberghe, Verolien; Faseur, Tine; … - In: Advertising in new formats and media : current research …, (pp. 361-378). 2016

Purpose The current study examines the effectiveness of brand integrations in music videos by taking into account the impact of both brand placement characteristics (i.e., brand prominence, valence of artist–brand relationship) and audience characteristics (i.e., artist connectedness)....

Persistent link: https://www.econbiz.de/10015366507