In many social experiences (e.g., parties, book clubs, vacations), some consumers contribute more to the event compared to the rest of the group. In this paper, we investigate how such asymmetric contributions influence the utility obtained from group experiences. We find that consumers...

Considerable research demonstrates a “compromise effect” showing preference for “middle” options. Yet, in the context of bundles, the “middle” option in a choice set can be composed in multiple ways. First, a bundle may include only purely moderate options (e.g., individual stocks...

Every day people engage in numerous shared experiences – from having lunch with colleagues to going on a vacation with family. Despite the ubiquity of such experiences, little is known about how consumers organize and manage such experiences. In this chapter we review past literature as well...

Two experiments show that eliciting taxpayer preferences on government spending -- providing taxpayer agency -- increases tax compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax.'' Allowing a treatment group to express...

Mental simulation is an important tool for managers who want consumers to imagine what life would be like if they engage in a new behavior. However, academic research found inconsistent effects of mental simulation on behavior. To understand this inconsistency, we conduct a meta-analysis and...