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Blowing your mind : a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures
Han, Dai-In Danny; Weber, Jessika; Bastiaansen, Marcel; … - In: International journal of technology marketing : IJTMkt 14 (2020) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10012179164
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More is not better : the emotional dynamics of an excellent experience
Mitas, Ondrej; Mitasova, Helena; Millar, Garrett; … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 78-99
Persistent link: https://www.econbiz.de/10012794065