between the conspicuousness of the brand on the product (what we call quot;Brand Prominencequot;) and price for status goods …. In addition, a survey reveals how a greater need for status leads to displaying the brand loudly, while greater expertise … and value luxury goods even in the absence of brand markings, parvenus cannot.Our third tier is labeled poseurs; they …

sample, one major museum with a highly recognized brand closed temporarily and sequentially collaborated with two established …, suggesting brand complementarities. Second, a sub-group of customers who previously purchased from either or both of the museums … display decreased demand, consistent with brand dilution. Any structural approach that models the demand for collaboration …

persist in the absence of any attributable brand transgression …

brand, an extrinsic attribute, and an intrinsic attribute, on consumers buying intentions. The research involved 180 … their preferred brand from the others in the blind taste test; 2) that subjects are not aware about the factors directing … their choice of a product; 3) that differences in subjects' preferences due to brand name are much higher than those they …

This research analyzes the neural implications of choosing the retail brand instead of the industrial brand, by means … of an experiment using functional magnetic resonance imaging (fMRI). We found that the preferred brand is not the only … higher the price differential between the private label and the industrial brand, the Greater the emotional involvement. The …