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Experiment
Consumer behaviour
107,274
Konsumentenverhalten
104,830
Brand management
19,436
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19,022
Theorie
14,938
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14,757
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5,742
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5,538
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Sutter, Matthias
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32
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30
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22
Müller, Holger
22
Falk, Armin
19
Mattila, Anna S.
19
Spann, Martin
19
Kim, Jungkeun
17
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16
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15
Wansink, Brian
15
Dertwinkel-Kalt, Markus
14
Engelmann, Dirk
14
Givi, Julian
14
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14
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13
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13
Güth, Werner
13
Messer, Kent D.
13
Septianto, Felix
13
Caputo, Vincenzina
12
Crosetto, Paolo
12
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12
Liu, Qing
12
Louviere, Jordan J.
12
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12
Schneider, Mark
12
Stich, Lucas
12
Dahl, Darren W.
11
Fraser, Iain M.
11
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11
Marette, Stéphan
11
Sahni, Navdeep S.
11
Schneider, Sebastian O.
11
Yue, Chengyan
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10
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10
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Business School, University of Nottingham
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Edward Elgar Publishing
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Verlag Dr. Kovač
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Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg
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Journal of business research : JBR
134
Journal of economic behavior & organization : JEBO
109
Journal of behavioral and experimental economics
101
Journal of behavioral decision making
83
Journal of retailing and consumer services
83
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Psychology & marketing
69
Journal of economic psychology : research in economic psychology and behavioral economics
63
CESifo working papers
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Food policy : economics planning and politics of food and agriculture
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
58
Journal of marketing research : JMR
58
Marketing science
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
56
Discussion paper series / IZA
51
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
50
Information systems research : ISR
49
International journal of hospitality management
44
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
41
Tourism management : research, policies, practice
41
Discussion paper
40
Marketing letters : a journal of research in marketing
40
NBER working paper series
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
Experimental economics : a journal of the Economic Science Association
33
Journal of retailing
32
Journal of consumer research : JCR ; an interdisciplinary journal
30
American journal of agricultural economics
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Working paper series
28
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
European economic review : EER
25
Journal of travel and tourism marketing
25
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
23
Journal of marketing communications
23
Journal of marketing research
23
The journal of product & brand management
23
Working paper
23
International journal of electronic commerce : IJEC
22
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ECONIS (ZBW)
5,694
EconStor
10
RePEc
6
Other ZBW resources
3
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1
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5,713
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date (oldest first)
1
The effects of word-of-mouth incentivization on consumer
brand
attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
2
Make me happy, make it credible : the effect of CSR message framing on online
brand
engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
3
Unintended effects of incentivizing consumers to recommend a favorite
brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
4
Are brands that perform gendered product differentiation perceived as sexist? : an experimental investigation
Caruelle, Delphine
- In:
The journal of product & brand management
33
(
2024
)
5
,
pp. 576-589
Persistent link: https://www.econbiz.de/10015165162
Saved in:
5
Once upon a game : boosting
brand
storytelling through gamification
Vega, Elias
;
Camarero Izquierdo, Carmen
- In:
The journal of product & brand management
33
(
2024
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10015165273
Saved in:
6
Impact of
brand
experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Ramayah T.
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
7
Brand
love and positive word of mouth : the moderating effects of experience and price
Karjaluoto, Heikki
;
Munnukka, Juha
;
Kiuru, Katrine
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011587810
Saved in:
8
Why unhappy customers are unlikely to share their opinions with brands
Hydock, Chris
;
Chen, Zoey
;
Carlson, Kurt
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 95-112
Persistent link: https://www.econbiz.de/10012309680
Saved in:
9
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
10
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
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