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Brand names act like marketing placebos
Amar, Moty; Ariely, Dan; Bar-Hillel, Maya; Carmon, Ziv; … - 2011
Persistent link: https://www.econbiz.de/10009311634
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Factors affecting the impact of investors' horizon on asset allocation decisions : an experiemtnal exploration
Amar, Moty; Kroll, Yoram - In: Behavioral finance : where do investors' biases come from?, (pp. 345-367). 2016
Persistent link: https://www.econbiz.de/10011568323
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Pain and preferences : observed decisional conflict and the convergence of preferences
Schrift, Rom Y.; Amar, Moty - In: Journal of consumer research : JCR ; an … 42 (2015) 4, pp. 515-534
Persistent link: https://www.econbiz.de/10011553105