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How images of other consumers influence subsequent taste perceptions

Poor, Morgan; Duhachek, Adam; Krishnan, H. Shanker - In: Journal of marketing 77 (2013) 6, pp. 124-139

Persistent link: https://www.econbiz.de/10010203341

The moderating role of emotional differentiation on satiation

Poor, Morgan; Duhachek, Adam; Krishnan, Shanker - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 507-519

Persistent link: https://www.econbiz.de/10009682421

Emotional agency appraisals influence responses to preference inconsistent information

Aggrawal, Nidhi; Han, Dahee; Duhachek, Adam - In: Organizational behavior and human decision processes : … 120 (2013) 1, pp. 87-97

Persistent link: https://www.econbiz.de/10009717880

How attitudes toward product categories drive individual brand attitudes and choice

Posavac, Steven S.; Sanbonmatsu, David M.; Seo, Joon Young - In: Psychology & marketing 31 (2014) 10, pp. 843-852

Persistent link: https://www.econbiz.de/10010484330

The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness

Riquelme, Isabel P.; Román, Sergio; Cuestas, Pedro J.; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 35-52

Persistent link: https://www.econbiz.de/10012060911

Analysis of Experimental Data

Iacobucci, Dawn - 2016

This chapter illustrates the analysis of variance (ANOVA) and related techniques including the analysis of covariance (ANCOVA), the multivariate analysis of variance (MANOVA), and the multivariate analysis of covariance (MANCOVA). The analysis of variance will be introduced as a simple extension...

Persistent link: https://www.econbiz.de/10014131564

Detection of Experimental Effects in Social Network Analysis

Iacobucci, Dawn; Hopkins, Nigel - 2017

Descriptive and inferential statistical techniques exist for the analysis of social networks, but to date the inferential methods have been limited to the comparison of one network to its hypothesized population parameters (analogous to a one-sample t-test), or the comparison of multiple...

Persistent link: https://www.econbiz.de/10014131666