Do legislators learn to use new communication technologies from each other? Using data from the official homepages of members of the U.S. House of Representatives, we test whether web-based communication technology diffuses through congressional state delegations. We use a natural experimental...

Do legislators learn to use new communication technologies from each other? Using data from the official homepages of members of the U.S. House of Representatives, we test whether web-based communication technology diffuses through congressional state delegations. We use a natural experimental...

Research on complex contagions suggests that individuals need social reinforcement from multiple sources before they are convinced to adopt costly behaviors. We tested the causal foundation of complex contagions in a country-scale viral marketing field experiment. The experiment used a peer...