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Absolute number heuristic in discount frames

Wang, Bo - In: Marketing intelligence & planning 40 (2022) 7, pp. 871-883

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Does repurchase timing matter in promotional framing effect?

Wang, Bo - In: Marketing intelligence & planning 40 (2022) 8, pp. 1054-1067

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Eat, drink, entertain, travel? : the impact of air pollution on excess perks : natural experiment evidence from COVID-19

Yang, Ziying; Wang, Bo; Huang, Li - In: Finance research letters 62 (2024) 1, pp. 1-10

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Effect of discount frame on consumer responses : moderation of psychological distance and product nature

Wang, Bo; Xie, Tingting - In: Marketing intelligence & planning 41 (2023) 6, pp. 810-833

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Why do investors rely on low-quality investment advice? : experimental evidence from social media platforms

Kadous, Kathryn; Mercer, Molly; Zhou, Yuepin - In: Behavioral research in accounting 37 (2025) 1, pp. 97-115

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Maximizing the contribution of JDM-style experiments in accounting

Kadous, Kathryn; Zhou, Yuepin - In: The Routledge handbook of behavioural accounting research, (pp. 255-274). 2025

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Promotional framing affects repurchase intention : roles of consumer gender and product nature

Wang, Bo - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1014-1030

Persistent link: https://www.econbiz.de/10012623362

Bayesian sequential data collection for stochastic simulation calibration

Wang, Bo; Zhang, Qiong; Xie, Wei - In: European journal of operational research : EJOR 277 (2019) 1, pp. 300-316

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Effect and mechanism of monetary incentives and moral suasion on residential peak-hour electricity usage

Wang, Bo; Deng, Nana; Li, Haoxiang; Zhao, Wenhui; Liu, Jie - In: Technological forecasting & social change : an … 169 (2021), pp. 1-10

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Fracture Mouth Plugging Pattern During Temporary Plugging and Diverting Fracturing : An Experimental Study

WANG, Mingxing; WANG, Jia; CHENG, Fushan; CHEN, Xiaolu; … - 2022

Fracture mouth temporary plugging and diverting fracturing (TPDF) technology refers to the use of self-degradable diverters to plug the previously created fractures, the wellbore pressure can be enhanced and the injection fluids can be diverted into the under-stimulated zone, thus the overall...

Persistent link: https://www.econbiz.de/10013304563