Narrow search
Showing 1 - 5 of 5
Cover Image
Effects of feedback about overhead spending from charitable organizations on overhead aversion
Mudita, Triza; Suk, Kwanho - In: Journal of nonprofit & public sector marketing 36 (2024) 5, pp. 641-662
Persistent link: https://www.econbiz.de/10015191884
Cover Image
The underlying mechanism of self-regulatory focus impact on compromise choice
Ryu, Gangseog; Suk, Kwanho; Yoon, Song-oh; Park, Jongchul - In: Journal of business research : JBR 67 (2014) 10, pp. 2056-2063
Persistent link: https://www.econbiz.de/10010400156
Cover Image
The moderating role of decision task goals in attribute weight convergence
Suk, Kwanho; Yoon, Song-oh - In: Organizational behavior and human decision processes : … 118 (2012) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10009544337
Cover Image
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun; Suk, Kwanho - In: Journal of retailing 96 (2020) 3, pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Cover Image
Consumer preference for pay-per-use service tariffs : the roles of mental accounting
Yun, Sejeong; Suk, Kwanho - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1111-1124
Persistent link: https://www.econbiz.de/10013390524