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Technology driven experiences from mobile direct to virtual reality
Kim, Juran; Kang, Seungmook; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 96-102
Persistent link: https://www.econbiz.de/10011879724
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Affective motives to play online games
Bae, Joonheui; Koo, Dong-Mo; Mattila, Pekka - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 174-184
Persistent link: https://www.econbiz.de/10011572131
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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Experience effects on interactivity : functions, processes, and perceptions
Kim, Juran; Spielmann, Nathalie; McMillan, Sally J. - In: Journal of business research : JBR 65 (2012) 11, pp. 1543-1550
Persistent link: https://www.econbiz.de/10009681937
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Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran; Lee, Ki Hoon; Taylor, Charles Raymond - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 282-296
Persistent link: https://www.econbiz.de/10010408105