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Risikoverhalten privater Kapitalanleger : Implikationen für das Finanzdienstleistungsmarketing
Steul-Fischer, Martina - 2003 - 1. Auflage
Persistent link: https://www.econbiz.de/10001825934
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How does the presentation of insurance products influence consumers' purchase decisions and decision satisfaction? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 33-81). 2017
Persistent link: https://www.econbiz.de/10011901096
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Do attribute prominence, number of options, and attributes influence the compromise effect? : experimental results
Kirsch, Jürgen; Steul-Fischer, Martina - In: Kontext- und Numerosity-Effekte bei Versicherungen : …, (pp. 83-118). 2017
Persistent link: https://www.econbiz.de/10011901099
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The effect of message framing and the presentation of health vs. social consequences on health risk perception
Unger, Franziska; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 109 (2020) 5, pp. 399-411
Persistent link: https://www.econbiz.de/10012517630
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How default effects and decision timing affect annuity uptake and health consciousness
Unger, Franziska; Steul-Fischer, Martina; Gatzert, Nadine - In: The Geneva papers on risk and insurance - issues and … 49 (2024) 1, pp. 180-211
Persistent link: https://www.econbiz.de/10014446852