Although online retailers detail their privacy practices in online privacy policies, this information often remains invisible to consumers, who seldom make the effort to read and understand those policies. This paper reports on research undertaken to determine whether a more prominent display of...

Interruptions have complex effects on individual productivity. They can alleviate fatigue and distress, but also interfere with a person's focus and attention. In recent years, a number of strategies have been adopted by organizations and individuals to curtail the potential negative effects of...

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they...

We provide three related approaches to better understand the connections between the literatures on the value of privacy, and economic decision-making. In particular, we consider economic scenarios where individuals lack important information about facets of a privacy choice and where the...

Traditional theory suggests consumers should be able to manage their privacy. Yet, empirical and theoretical research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for...