Price-matching guarantees are commonly used by sellers as promises to match the lowest price for an item that a customer can find elsewhere. In this paper, we use a market experiment approach to examine buyer search as well as sellers' pricing decisions in the presence versus absence of...

We present a general consumer preference model for experience products that overcomes the limitations of consumer choice models, especially, when it is not easy to consider some qualitative attributes of a product or too many attributes relative to the available amount of preference data, by...