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The effect of mere touch on perceived ownership
Peck, Joann; Shu, Suzanne B. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
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What motivates social security claiming age intentions? : testing behaviorally informed interventions alongside individual differences
Greenberg, Adam Eric; Hershfield, Hal; Shu, Suzanne B.; … - In: Journal of marketing research 60 (2023) 6, pp. 1052-1070
Persistent link: https://www.econbiz.de/10014427266
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The effect of perceived similarity on sequential risk taking
Webb, Elizabeth C.; Shu, Suzanne B. - In: Journal of marketing research : JMR 55 (2018) 6, pp. 916-933
Persistent link: https://www.econbiz.de/10011971288
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Mementos and the endowment effect
Chu, Charlene K.; Shu, Suzanne B. - In: Journal of behavioral decision making 36 (2023) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013464477
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Informational and affective influences of haptics on product evaluation : is what I say how I feel?
Childers, Terry L.; Peck, Joann - In: Sensory marketing : research on the sensuality of products, (pp. 63-72). 2010
Persistent link: https://www.econbiz.de/10003933184
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Look but don't touch! : he impact of active interpersonal haptic blocking on compensatory touch and purchase behavior
Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders - In: Journal of retailing 95 (2019) 4, pp. 186-203
Persistent link: https://www.econbiz.de/10012154088
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It looks like "theirs" : when and why human presence in the photo lowers viewers' liking and preference for an experience venue
Lu, Zoe Y.; Jung, Suyeon; Peck, Joann - In: Journal of consumer research : JCR ; an … 51 (2024) 2, pp. 321-341
Persistent link: https://www.econbiz.de/10014634466