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Experiment
Consumer behaviour
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Dhar, Ravi
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Comparing apples to apples or apples to oranges : the role of mental representation in choice difficulty
Cho, Eunice Kim
;
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 505-516
Persistent link: https://www.econbiz.de/10009786157
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Incandescent affect : turning on the hot emotional system with bright light
Xu, Alison Jing
;
Labroo, Aparna A.
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10010366292
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3
Creating shopping momentum
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10003854883
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