Using a stated choice experiment, we find that a prime that makes environmental identity salient makes people behave greener, whereas it does not if it makes religious identity salient. Further-more, we discover non-linear priming effects for environmental identity, which means that rais-ing the...

This paper empirically examines whether environmental values are correlated with eco-nomic preferences from behavioral economics and considers possible consequences when independence is assumed. The data for this analysis stem from a large-scale computer-based survey among more than 3700 German...