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Spokesperson effectiveness in B2B advertising : spokesperson characteristics and posture using eye-tracking
Dutta, Tanusree; Roy, Subhadip; Sarkar, Soumya; Nag, Sudipa - In: The journal of business & industrial marketing 39 (2024) 12, pp. 2699-2715
Persistent link: https://www.econbiz.de/10015205299
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Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip; Attri, Rekha - In: Tourism management : research, policies, practice 92 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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VISUALSCAPE : a scale to measure visuel experience in retailing
Bagdare, Shilpa; Roy, Subhadip - In: Services marketing quarterly 37 (2016) 4, pp. 272-287
Persistent link: https://www.econbiz.de/10011628472
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The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip; Singh, Priyanka - In: Journal of service management 34 (2023) 3, pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
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Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip; Mishra, Aditya Shankar; Bailey, … - In: Psychology & marketing 41 (2024) 4, pp. 802-818
Persistent link: https://www.econbiz.de/10014518838