The bulk of research in international exchange has adopted an exporter perspective. In contrast, the work reported here incorporates the importer side of the dyad. The research used an extensive multiple case study design involving 36 exporter‐importer dyads operating across four countries....

A review article on the determinants of export performance seeking to extend the pioneering work of Aaby and Slater (1989). Applies the meta‐analytic vote‐counting method to a set of 100 studies of export performance published during 1978 to 1991. Identifies those elements of Aaby and...