I develop and implement a methodology for obtaining plant-level estimates of product quality from revenue and physical output data. Intuitively, firms that sell large quantities of output conditional on price are classified as high quality producers. I use this method to decompose cross-plant...

This paper quantifies the separate contributions of product quality and technical efficiency in explaining variation in export outcomes across U.S. manufacturing plants. Unlike previous plant-level studies that rely on unit values, I obtain direct measures of idiosyncratic demand from price and...