Export-relationship marketing is increasingly crucial to export performance. Among a wide variety of strategic options for developing export relationships, exporter-export intermediary relationships are a prevalent option for success in export marketplaces. Recent research has given little...

Purpose – An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to...