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Investigating relative impact of reference prices on customers' price evaluation in absence of posted prices : a case of Pay-What-You-Want (PWYW) pricing
Narwal, Preeti; Nayak, J. K. - In: Journal of revenue and pricing management 19 (2020) 4, pp. 234-247
Persistent link: https://www.econbiz.de/10012297950
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How consumers form product quality perceptions in absence of fixed posted prices : interaction of product cues with seller reputation and third-party reviews
Narwal, Preeti; Nayak, J. K. - In: Journal of retailing and consumer services 52 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012132226