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Sources entrusted by the economically poor : evidences from India, the largest poor consumer base in the world
Kumar, Arvind - In: International journal of business excellence : IJBEX 24 (2021) 1, pp. 84-100
Persistent link: https://www.econbiz.de/10012596266
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Economically poor buyer : a systematic review of consumer behaviour research confronting to FMCGs
Kumar, Arvind - In: International journal of business innovation and … 27 (2022) 4, pp. 480-507
Persistent link: https://www.econbiz.de/10013252958
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Consumer decision-making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
Kumar, Arvind; Vohra, Anupama; Dangi, Hamendra Kumar - In: International journal of consumer studies 41 (2017) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10011685499