The trust and perceived risks are the two vital components which determine the online shopping behavior. According to the review of literature eight types of perceived risks and five components of trusts are found. An attempt has been made by researchers in this paper to find out the elements of...

Lack of trust on online shopping has been conceived as the basic barrier to the adoption of online hopping. In recent times online shopping in India is on rise. Although it is less than 1% of total retail sales by different formats of retailing. The current study is done by the researchers to...

Although the online shopping is on rise on daily basis, but online shopping is not done by everybody. Perceived risk is one of the big hurdles in online shopping. Measuring this aspect & finding the details of it & implementing the ways to reduce it will increase online shopping. The current...