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Atypical shifts post-failure : influence of co-creation on attribution and future motivation to co-create
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 64-81
Persistent link: https://www.econbiz.de/10011695225
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An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen; Ranjan, Kumar Rakesh; Mulky, Avinash G. - In: Journal of business research : JBR 78 (2017), pp. 43-52
Persistent link: https://www.econbiz.de/10011736218
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When co-production fails : the role of customer's internal attributions and impression management concerns
Sugathan, Praveen; Ranjan, Kumar Rakesh - In: Journal of business research : JBR 121 (2020), pp. 535-548
Persistent link: https://www.econbiz.de/10012417375