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Fair trade
Consumer behaviour
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Stoel, Leslie
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Han, Tae-Im
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Hur, Songyee
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Journal of international consumer marketing
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ECONIS (ZBW)
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Explaining socially responsible consumer behavior : a meta-analytic review of theory of planned behavior
Han, Tae-Im
;
Stoel, Leslie
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 91-103
Persistent link: https://www.econbiz.de/10011690501
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Fair trade advertising : influences of information type and emotional appeal congruency
Hur, Songyee
;
Lee, Jung Eun
;
Stoel, Leslie
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 186-206
Persistent link: https://www.econbiz.de/10012203409
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