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Fairtrade and halal food certification and labelling : commercial lessons and religious limitations
White, Gareth R. T.; Samuel, Anthony - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 388-399
Persistent link: https://www.econbiz.de/10011623715
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Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
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Fairtrade towns as unconventional networks of ethical activism
Peattie, Kenneth J.; Samuel, Anthony - In: Journal of business ethics : JOBE 153 (2018) 1, pp. 265-282
Persistent link: https://www.econbiz.de/10011945698
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Placing an ethical brand : the Fairtrade Towns movement
Peattie, Kenneth J.; Samuel, Anthony - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1490-1513
Persistent link: https://www.econbiz.de/10012802286