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~subject:"Fallstudiensammlung"
~subject:"Produktgestaltung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Fallstudiensammlung
Produktgestaltung
Design
179
design
159
Werbeträger
141
Advertising media
135
Product design
71
Innovation
69
Werbewirkung
60
Advertising effects
58
Innovation management
49
Innovationsmanagement
49
Consumer behaviour
48
Konsumentenverhalten
48
USA
43
United States
43
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38
Werbung
38
Produktentwicklung
34
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33
Brand management
28
Markenführung
28
Theorie
25
Theory
25
Advertising planning
23
Werbeplanung
23
innovation
22
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20
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Internet marketing
19
Online-Marketing
19
Knowledge management
17
Wissensmanagement
17
Brand image
15
Markenimage
15
Marketing management
15
Marketingmanagement
15
Media industries
15
Mediensektor
15
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Article
71
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Aufsatz in Zeitschrift
Dissertation u.a. Prüfungsschriften
Article in journal
71
Hochschulschrift
9
Graue Literatur
5
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5
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Barata, José M. Monteiro
2
Beckman, Sara L.
2
D'Ippolito, Beatrice
2
Dell'Era, Claudio
2
Magistretti, Stefano
2
Micheli, Pietro
2
Recker, Jan
2
Wilner, Sarah J. S.
2
Abboud, Nouredine
1
Achillas, Charisios
1
Adulyanukosol, Adul
1
Ahani, Mona
1
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1
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1
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1
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1
Aydınoğlu, Nilüfer Z.
1
Babin, Barry J.
1
Bahadir, S. Cem
1
Bahrami, Hamid Reza
1
Baldwin, Carliss Y.
1
Balmer, John M.T.
1
Barger, K. McCall
1
Bellini, Emilio
1
Beltagui, Ahmad
1
Ben Mahmoud-Jouini, Sihem
1
Benabdelhafid, Abdellatif
1
Benghabrit, Youssef
1
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1
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1
Bernardo, Alberthy Alysson Coelho
1
Bettels, Jannick
1
Bettiol, Marco
1
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1
Björklund, Tua
1
Borgelink, Bianca G. D.
1
Boström, Jonas
1
Bouhaddou, Imane
1
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1
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California management review
6
IEEE transactions on engineering management : EM
3
Industry and innovation
3
Research policy : policy, management and economic studies of science, technology and innovation
3
International journal of innovation : IJI journal
2
International journal of product development : IJPD
2
International journal of production research
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
African journal of science, technology, innovation and development : AJSTID
1
Beiträge zum Produkt-Marketing
1
Business and Economic Research : BER
1
Creativity and innovation management
1
Economic development quarterly : the journal of American economic revitalization
1
Global business review
1
International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of learning and change : IJLC
1
International journal of quality & reliability management
1
International journal of retail and distribution management
1
International journal of services and operations management
1
Italian journal of marketing : ITJM
1
Journal of Positive Management : JPM
1
Journal of business anthropology
1
Journal of business economics and management
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of open innovation : technology, market, and complexity
1
Journal of organization design : JOD
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Management decision : MD
1
Marketing i menedžment innovacij : m&mi
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
71
USB Cologne (EcoSocSci)
3
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1
Contributions of
design
thinking to project management in an innovation context
Ben Mahmoud-Jouini, Sihem
;
Midler, Christophe
; …
- In:
Project management journal : PMJ
47
(
2016
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10011485094
Saved in:
2
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
3
Digitisation of traditional product using computer aided
design
technology : a case study on desiccant compressed air dryer
Sunil, D. T.
;
Devadasan, S. R.
;
Vinod, M.
;
Natarajan, K. S.
- In:
International journal of services and operations management
32
(
2019
)
4
,
pp. 405-430
Persistent link: https://www.econbiz.de/10012051784
Saved in:
4
Exploring the sources of
design
innovations : insights from the computer, communications and audio equipment industries
Dan, Sujan M.
;
Spaid, Brian I.
;
Noble, Charles H.
- In:
Research policy : policy, management and economic …
47
(
2018
)
8
,
pp. 1495-1504
Persistent link: https://www.econbiz.de/10011975776
Saved in:
5
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
6
Influence of
design
on tourists' recommendation intention : an exploratory study of fjord cruise boats
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1187-1200
Persistent link: https://www.econbiz.de/10011942072
Saved in:
7
Beyond "the eye" of the beholder : scent innovation through analogical reconfiguration
Islam, Gazi
;
Endrissat, Nada
;
Noppeney, Claus
- In:
Organization studies : an international …
37
(
2016
)
6
,
pp. 769-795
Persistent link: https://www.econbiz.de/10011583235
Saved in:
8
Luxury firms in China : the role of
design
and marketing capabilities
Bettiol, Marco
;
Chiarvesio, Maria
;
Di Maria, Eleonora
; …
- In:
Global business review
17
(
2016
)
6
,
pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
Saved in:
9
Setting the stage for service experience :
design
strategies for functional services
Beltagui, Ahmad
;
Candi, Marina
;
Riedel, Johann
- In:
Journal of service management
27
(
2016
)
5
,
pp. 751-772
Persistent link: https://www.econbiz.de/10011553130
Saved in:
10
A framework for developing engineering
design
ontologies within the aerospace industry
Sanya, I. O.
;
Shehab, E. M.
- In:
International journal of production research
53
(
2015
)
8
,
pp. 2383-2409
Persistent link: https://www.econbiz.de/10010514543
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