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Fallstudiensammlung
Marketing
7
Services marketing
7
Dienstleistung
6
Dienstleistungsmarketing
5
Service failures
5
Service quality
5
Beschwerdemanagement
4
Complaint management
4
Customer satisfaction
4
Dienstleistungsqualität
4
Dienstleistungssektor
3
Service industry
3
Service recovery
3
Beziehungsmarketing
2
Complaints
2
Consumer behaviour
2
Customer delight
2
Customer service
2
Effort
2
Expertise
2
Joy
2
Kundenservice
2
Kundenzufriedenheit
2
Management
2
Marketingstrategie
2
Personalauswahl
2
Personalbeschaffung
2
Personnel selection
2
Recruitment
2
Relationship marketing
2
Service
2
Service encounter
2
Service levels
2
Surprise
2
Tangibles
2
USA
2
United States
2
conjoint analysis
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B-to-B-Marketing
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Book / Working Paper
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English
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Bateson, John E. G.
2
Hoffman, Kenneth Douglas
2
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USB Cologne (EcoSocSci)
2
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Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
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2
Services marketing
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008687286
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