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Guia, Jaume
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Muñoz, Dolors
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Journal of travel and tourism marketing
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The journal of brand management : an international journal
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Customer's perception of familiness in travel experiences
Presas, Pilar
;
Guia, Jaume
;
Muñoz, Dolors
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10010361809
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2
Branding familiness in tourism family firms
Presas, Pilar
;
Muñoz, Dolors
;
Guia, Jaume
- In:
The journal of brand management : an international journal
18
(
2010/11
)
4/5
,
pp. 274-284
Persistent link: https://www.econbiz.de/10008905666
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