This paper reviews the literature on the production, dissemination and use made of market outlook information for agricultural commodities. It focuses on the requirements and demand for market outlook information, the level of accuracy of information currently available, of future prospective...

Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...