Food businesses feel the call for sustainable development (SD). This paper about the Finnish and Swedish food system actors about their understanding of and activities towards sustainability shows that there is commitment for solving aspects of sustainability and different strategies to do this....

For about two decades, sustainability discourse has been operating as a public discourse, stressing reformist and imaginary features of sustainable development (Dryzek, 1997; WCED, 1987). This discourse has its political ‘wing’, emphasising societal orientations for renewal of production and...