This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...

This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...

Binary logit regression models were used to estimate factors affecting adoption of recommended management practices. Variables analyzed include aspects of farm structure, human capital, farm objectives, and production system employed by the producer. Results reveal that operation size and...