Purpose – The purpose of this paper is to examine how family communication patterns and lifestyles are linked to purchases of sports shoes and casual clothing for young adults. Design/methodology/approach – The survey was conducted in 2005, and total valid samples were 576. Differences in...

Purpose – This paper aims to examine how consumers perceive incomplete information in print apparel advertisements in magazines and whether incomplete information influences decisions. Design/methodology/approach – A total of 239 examples of print apparel advertisements in fashion magazines...