Purpose – The purpose of this paper is twofold. First, this study aims to understand whether and how sales employee clothing style would influence consumers' perceptions of store image through their expectations of service quality. Second, this study hopes to uncover how fashion orientation...

Purpose – The purpose of the study is to explore the differences between fast fashion and slow fashion consumers in regards to their consumer decision process stages (i.e. purchase/consumption, post‐consumption evaluation, and divestment). Design/methodology/approach – Qualitative data...

Cover page -- Halftitle page -- Title page -- Copyrigt page -- Contents -- Figures and Tables -- Notes on Contributors -- Introduction: The Dangers of Fashion -- Part One The Moral and Ethical Dangersin Fashion -- 1 Moral Dilemmas in the Fashion Business -- To start with . . . -- Growing your...

Purpose – The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of this cause‐related fashion product may be attained. Design/methodology/approach – A convenience...

Purpose – This study seeks to develop and test a model of consumers' adoption of highly technological fashion products (HTFPs) through modifying the technology acceptance model (TAM). Design/methodology/approach – Using a convenience sampling method, students between 18 to 26 years old were...