Gabrielli, Veronica; Baghi, Ilaria; Codeluppi, Vanni - In: Journal of Fashion Marketing and Management: An … 17 (2013) 2, pp. 206-224
Purpose – The aim the present study is to investigate the consumption practices of fast fashion products. During the introductory stage of this phenomenon, most academic literature has focused its attention on structural and industrial aspects of the fast fashion phenomenon. Now that the...