Supply chain management (SCM) in the apparel industry was empirically examined through a quantitative research design. The objectives of the study were to identify the level of SCM activities and to examine the relationship of selected company characteristics for a set of US apparel...

The purpose of this study was to examine the effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post‐purchase stages. The three specific objectives of the study were to examine at the alternative evaluation stage...