Purpose – The purpose of this paper is to assess the use of alignment practices between manufacturers and retailers; it focuses on the Italian fashion industry. Design/methodology/approach – A qualitative approach is adopted (case studies of fashion retailers in Italy), involving both...

Purpose The purpose of this paper is to analyse whether the adoption of e-commerce improves company business, innovation and operational performance and whether sales internationalisation might moderate this relationship. Design/methodology/approach The research is based on a survey within the...