Joo Park, Eun; Young Kim, Eun; Cardona Forney, Judith - In: Journal of Fashion Marketing and Management: An … 10 (2006) 4, pp. 433-446
Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic consumption tendency, and fashion‐oriented impulse buying in the context of shopping. Design/methodology/approach – A self‐administered questionnaire developed from the...
