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The effect of digital fashion visual symbol perception on consumer repurchase intention : a moderated chain mediation model
Yan, Tongtong; Wu, Jing; Hu, Meng - In: Journal of fashion marketing and management 28 (2024) 4, pp. 858-874
Persistent link: https://www.econbiz.de/10015323604
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Environmental knowledge level and consumer behavior regarding green fashion : a moderated mediation model
Zhang, Gaopeng; Wang, Linfan; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 4, pp. 977-992
Persistent link: https://www.econbiz.de/10015210491
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The drivers of sharing willingness regarding sustainable fashion brand image based on commitment theory
Yang, Yingjie; Chen, Meihua; Hu, Meng - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2831-2848
Persistent link: https://www.econbiz.de/10015210841
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How does model type influence consumer and online fashion retailing?
Liang, Xiaobei; Hu, Xiaojuan; Hu, Meng; Jiang, Jiang; … - In: International journal of retail and distribution management 50 (2022) 6, pp. 728-743
Persistent link: https://www.econbiz.de/10013398106