Similar Search Results

Executive decision-making in fashion retail : a phenomenological exploration of resources and strategies

Testa, Danielle Sponder; Karpova, Elena - In: Journal of fashion marketing and management 26 (2022) 4, pp. 700-716

Persistent link: https://www.econbiz.de/10013384585

The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions

Kim, Kyuree; Chung, Te-Lin Doreen; Fiore, Ann Marie - In: Journal of retailing and consumer services 70 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014239877

Factors affecting social media usage by market mavens for fashion-related information provision

Lee, Angie; Fiore, Ann Marie - In: Journal of fashion marketing and management 28 (2024) 2, pp. 254-272

Persistent link: https://www.econbiz.de/10014495521

Effects of experiential pleasure from a catalogue environment on approach responses toward fashion apparel

Fiore, Ann Marie - In: Journal of Fashion Marketing and Management: An … 6 (2002) 2, pp. 122-133

Consumers’ needs are satisfied by the pleasurable experience from a product’s promotional environment (e.g. store setting, advertisement, or catalogue page). The present paper examined whether components of experiential pleasure from a catalogue page influenced approach responses towards the...

Persistent link: https://www.econbiz.de/10014867803

Factors influencing international fashion retailers' entry mode choice

Lu, Yao; Karpova, Elena; Fiore, Ann Marie - In: Journal of fashion marketing and management 15 (2011) 1, pp. 58-75

Persistent link: https://www.econbiz.de/10008990987

Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model

Cho, Eunjoo; Fiore, Ann Marie; Russell, Daniel W. - In: Psychology & marketing 32 (2015) 1, pp. 28-48

Persistent link: https://www.econbiz.de/10011287648